Earlier this year, Samsung Electronics Co Ltd acquired HARMAN, a global leader in connected car technologies to gain a solid stand in the automotive components business and they are together marching in the direction of developing smarter, safer and connected vehicles with the set up of a new Autonomous/ADAS Strategic Business Unit (SBU) by HARMAN. The new HARMAN SBU will accountable to The Connected Car Division of HARMAN and will work in sync with the Smart Machines team of Samsung Strategy and Innovation Centre (SSIC). The SSIC Smart Machines team is said to be a specialized group of advanced automotive engineering that is devoted to develop gen-next mobility solutions.
During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board of HARMAN. “The Autonomous/ADAS Strategic Business Unit and automotive fund reflect the company’s commitment to the values of open innovation and collaboration. In partnership with OEMs and startups, we will make the driver and passenger experience safer, more convenient, and more enjoyable.”
In addition to this, Samsung has taken another step to sharpen it’s focus on the auto market. On September 14, it established a new $300 million Samsung Automotive Innovation Fund, which will dedicate its focus on connected cars and autonomous technology. The fund will work toward the development and advancement of artificial intelligence, smart sensors, machine vision, automotive-grade security solutions, high performance computing, safety and privacy and connectivity solutions.
Samsung states that it’s prime aim is to bring safer solutions to the market that will make vehicles safer along with adding to the comfort and convenient factor of the mobility experience. It would concentrate on everything in the range of sensors to data-processing solutions to bring safer technologies to the market. This seems to be a practical step to be working towards because largest data shows that in U.S. alone, more than 35,000 fatalities are caused due to vehicle accidents.
Along with the demand for safer technologies, the automotive market is in need of integrated solutions, especially the ones required for autonomous driving. To cater to this demand Samsung and HARMAN will work towards developing solutions that enable ADAS and automated driving and to do so they will give precedence on developing algorithms, sensor technologies, high performance computing, connectivity and cloud technologies.
There is already a high demand for ADAS solutions, and that demand is rapidly growing with the advancements in connected cars and autonomous driving,” said Dinesh Paliwal, President and CEO of HARMAN. “This strategic business unit demonstrates Samsung’s and HARMAN’s commitment to answer that call – to be the definitive partner for seamless and integrated technologies. It also reflects the incredible power that Samsung and HARMAN, as a collective force, will bring to our OEM customers as we combine Samsung’s scale and resources with HARMAN’s deep automotive experience and networks. Together, we are driving the future of automotive.”
To bring autonomous and ADAS solutions to the market, Samsung Automotive Innovation Fund will, firstly, strategically invest in TTTech. Tttech is a leader in, real-time systems, complex software integration for ADAS and automated driving platforms, functional safety and deterministic networking. Samsung’s existing fund invested in automotive startups like Almotive, Renovo, Quanergy, TetraVue, Oculii, Autotalks, Graphcore for automated driving sensors, connectivity and high performance computing.
To put these new solutions and developments under progress to test, Samsung has secured licenses for road testing if autonomous software and hardware in Korea and California. Samsung is all set to work with mobility developers and Car makers to develop gen-next innovation to the market.