Exclusive Interview with Scott Frank- Vice President of Marketing AIRBIQUITY.
Q1. What was the goal of the infographic “mapping vehicle connectivity: the driving force behind connected car” innovation?
A: Airbiquity has been in connected car technology for 20 years now which is pretty much from the beginning to where we are today and we have seen from very distinct phases of technology development and we have just wanted to tell that story. We have been living in this state of day for 20 years and that isn’t the case for a lot of other people who are just discovering what is going on in connected cars, so we wants to create the infographic to tell that story and do it in the way that was easy and fun for people to absorb.
Q2. With a large advancement in V2X infrastructure do you believe cloud computing for real-time self-driving cars will be the next big thing?
A: Cloud computing is absolutely fundamental and essential to where we are going with future advancements in ADAS and in V2X, as well as autonomous driving, the ability to update software on the car. A lot of these features are increasingly powered by software as well as the ability to get data off of the car and up into the cloud where you can use it to run analytic routines and optimize new services that come down to the car. It is absolutely critical. So having an over the earth software update and data management capability in place is essential and I think that the market understands that as well with the rapid adoption of thus particular use case in connected car.
Q3. With the success of Tesla and BMW in delivering piloted driving, do you see any scope of vehicle manufacturers in developing countries adopting to these technologies?
A: Well, piloted driving can reply be defined as semi autonomous driving, those kind of features are actually starting to proliferate today, certainly from the major manufacturers. We are talking about Collison avoidance, keeping in side lane, it’s very different from fully autonomous driving. Just want to make sure that we put it out there right now. But these kind of technologies are out there and continue to proliferate today and like all technologies, the cost of these technologies is also going to go down overtime. So, as those technologies start to reduce in price, we fully expect you to see adoption in developing countries where they will be able to put those features in vehicles and still keep the vehicle price points that are apt for those economies.
Q4. Automotive technology has rapidly developed over the past 10-20 years. What do h believe is the most important advancement in automotive technology?
A: I think we would say the connectivity itself, that is the focus of the infographic film that we are talking about today. Only after the car had become connected could you start to deliver services from the cloud down to the vehicle as well as take data off the vehicle and bring it up to the cloud and without the connectivity you didn’t have the major advancement , that foundational capability that all of connected vehicles as we know it going forward are based on. So, establishing basic connectivity and then the services that come after that have just been fundamental.
Q5. We have entered an era where traditional automotive ad technology industry will coexist for the foreseeable future. Who stands to be the most? And why?
A: We think the automakers stand to gain the most going the way forward and one of the primary reasons is that the auto makers are the customers, they are the manufacturers of vehicle, they design the vehicle, they are building the vehicle and they are looking to technology providers as suppliers bringing components into their products. That us really not going to change and one of the things we really have to remember that automakers are incredibly adept at designing, building and manufacturing vehicles at scale and it is a lot easier to take new technologies and inject them into their ongoing design and leveraging all their past product experiences as they move into the future. I think you are really seeing that the traditional automakers a
Re all rapidly evolving in a way that I dusty thought the wouldn’t be able to evolve even as little as three years ago.
Q6. As we look towards an autonomous future, what are some if the biggest opportunities?
A: I think the two biggest opportunities are safety and efficiency. When you really study the design characteristics of autonomous vehicles they are really going to transport people from one place you another in a safe manner. They are simply you g to be smarter, more intelligent vehicles that are getting access to so much more information about their surrounding and other objects around them. That may not necessarily be the case at the beginning of really seeing fully automated cars but as that technology develops and is refined, it is definitely going to bring safer transportation into our society, which is pretty exciting. On the efficiency side, due to their capability to understand all the elements around them, they are actually going to move people more efficiently. So, a lot of phenomenon that you get in today’s traffic patterns with Stop and start and rubber banding, if autonomous technology is working correctly then we will be able to smooth all that out and everybody will be moving in a much more efficient manner and better efficiency in terms of time it takes to get from one place to another, as well as less cost in terms of environmental impact from emissions and so on.
Q7. What are the biggest roadblocks for an autonomous future?
A: The biggest roadblock is going to be infrastructure. These autonomous cars are going to need to connect and communicate with other entities outside themselves in the cloud and how are they going to do that? You are going to need to put sensors in curves, in roads, in traffic lights and have all this I formation passed back and forth and that is going to be pretty daunting and I think we are going to start to understand what it takes to enable fully autonomous driving form an infrastructure perspective and you are going to have to attack some pretty big issues like who is going to pay for all that rework and upgrading all the infrastructure and in what areas are you going to do it. You are probably going to see this happen in urban areas first and then expanding outwards from the urban areas.
Q8. With advancements in AI, many influential people feel SO can prove to be dangerous if not regulated. As this technology is widely used in connected and autonomous technology what is your stance on continued exploration of AI technologies and applications ?
A: AI would definitely be a big part of the autonomous world going forward. The ability to leverage Artificial Intelligence is very powerful and I think that we are starting to see just the beginning of that with the I production of AI and virtual assistant type technology like Siri or Alexa and that is definitely going to evolve. Being a technological company, we are pretty fearless about pursuing innovative application of new technology and AI is definitely going to be an area that will get investigating and need to be investigated, if we get to a certain point in time where we feel that AI might be dangerous on so e dimensions, then those risks will either get mitigated or there will be regulation put in place to make sure that it doesn’t infringe on the safety requirements that are paramount in automotive.