“Bring the showroom home”, a new initiative in the automotive retail space which will be a portable, mobile based, interactive virtual reality experience. In this initiative, the customer will get a 360 degree, all-encompassing and immersive virtual showroom experience. The Mahindra Group, USD 19 billion federations, is a set of companies that enable people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities.
Through an immersive technology experience, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home as well as involve his family in the decision making process.
The major features showcased by ‘Bring the Showroom Home’ platform includes a Virtual showroom, Self-explore and Make my SUV which will enable customers to experience the vehicle of their choice totally.
It focuses on providing end-to-end solutions for customers from pre-purchasing period to the post-ownership phase. It is in its way of changing the retail method of purchasing automotive in India by taking it to a next level. Bring the showroom home will get the customers closer to the showroom within the comfort and convenience of his home and his family since in India, before buying a vehicle the family plays an important role in the decision making.
The Mahindra SYOUV platform fortifies Mahindra’s engagement in the pre-purchase phase by class-leading customer experience. It will connect the virtual world with the real world and is the core offering under the pre-purchase phase. Because of the new virtual reality experience, the customers also got the freedom to co-create their SUV’s according to their needs. The users can talk to experts, compare various cars and even book their SUV online.
Bring the showroom home will let the users view the cars on road and in off-road environments. At the pre-purchase phase, it will include a 360-degree voice assisted virtual reality (VR) experience powered by state-of-the-art Samsung VR Gears. All these experiences will be given to customers at their home without coming to the showroom.
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