Harley Davidson Inc. has acquired a small part of Alta Motors, a California company that’s been manufacturing electric dirt bikes for years now, and plans to work together with the firm on future Harley electric motorcycles.
“Alta has established innovation and expertise in EV and their goals align closely with Harley Davidson’s. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles,” Levatich said. Milwaukee-based Harley says its first electric bike will be available for purchase in 2019.
Harley Davidson’s CEO Matt Levatich just established that the company is on track to meet its objective of releasing a fully electric motorcycle in 2019. As per Levatich, Harley Davidson wants to use the new range of electric motorcycles to help reach a younger audience engrossed more on practical urban transportation.
It is no secret that Harley Davidson’s core base is aging, resulting in year after year of declining sales. Without a thoughtful pivot, Harley Davidson’s ridership will keep dipping. But it appears that Harley Davidson is intensely aware of the challenges they face and will need to embrace a shift in mentality in order to be effective towards moving forward.
With an expected late summer ’19 release of their first production electric motorcycle based on the 2014 Livewire concept bike, Harley Davidson could be well on their way to redefining their emphasis towards a younger, more urban customer base that values usefulness and convenience over volumes and chrome.
Concentrating on urban transportation with electric motorcycles could place Harley Davidson in a profitable field. More than half of the world’s population already lives in urban centers, with that percentage only anticipated to rise and trend even younger.
A number of companies are trying to announce new range electric scooters in the 30-35 mph (48-56 km/h) range, but are required to charge high prices to cover their startup and development costs. Harley Davidson is exclusively poised to enter the electric motorcycle field with well recognized production facilities and years of design knowledge, offering faster, quality bikes better suitable for the next generation of riders.
When it is launched in 2019, the LiveWire will be primarily available in the United States and Europe. Subsequently, Harley-Davidson plans to grow other lighter and more active models that are fully electric by 2022. In the long term, Harley Davidson targets to become the global leader in electric motorcycles.
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